Lola press room
Lola is an AI assistant for experiences. As an agentic recommendation and booking system, Lola helps people find and book what’s right for them — from a single restaurant reservation to an entire trip.
A little more about Lola
Lola is owned by Booking Holdings, the world’s largest online travel company. That connection gives Lola direct access to live inventory and member-only rates from leading travel and hospitality brands. Headquartered in NYC, operating worldwide.
As featured in
“Not only does Lola have direct access to Booking’s brands but also to a growing list of third-party partners like SeatGeek and GetYourGuide. Rather than send AI bots crawling across the web, Lola integrates its software with these business partners, making for more seamless and secure transactions.”
The Boston Globe 
“Lola is giving subscription operators a useful example of how AI can fit into a membership model without becoming the paid product itself. Free members can search, plan and book. Paid members get better rates, greater access and concierge help.”
Subscription Insider 
“Lola is not yet another AI feature inside Booking.com, but an AI assistant that acts more like an OTA itself — built to carry a traveler from an open-ended idea to a booked trip in one chat.”
Skift 
“A new AI service backed by some of the bigger names in the travel business aims to bring conversational ease to booking the non-flight parts of your trip: places to sleep, places to eat, and things to do.”
PCMag
Want to write about Lola?
For interview requests, product demos, additional information, or just to say hi:
Frequently asked questions
Who is behind Lola?
Lola was founded by Steve Hafner and Paul English, who co-founded KAYAK. Lola is an AI assistant for experiences and is backed by Booking Holdings (NASDAQ: BKNG).
How do journalists reach Lola?
Write to press@lola.com.
Lola guide
Places, meals and small discoveries.
Find out what Lola recommends. Always hand written, never sponsored.
Newsroom
What people are saying about Lola. See the coverage.
CNBC Fortt Knox, Jon Fortt
Kayak’s co-founders launch Lola, an AI assistant that plans and books your trip in one conversation
PCMag, Rob Pegoraro
You Booked the Flights. AI Travel Site From Kayak Co-Founders Wants to Do the Rest
Skift, Adriana Lee
Kayak Co-Founders Launch Lola — Booking Holdings’ New AI Assistant: Exclusive
The Verge, Jay Peters
Lola is a new AI chatbot that can help with travel booking