Be an insider with Lola
Lola is your AI assistant for experiences. Know where to go. Where to stay. Where to eat. What to do. Lola gets to know your taste, finds, and books what’s right for you, all in one place. Just ask Lola.
Join Lola
Insider access to the world's leading travel and hospitality brands
Better rates. Better benefits. More ways in. More to come.
Lola is part of Booking Holdings, the world's leading provider of online travel and related services.
MeetLola
- 01
Find something for tonight
Dinner. Drinks. A show. Something you haven’t thought of yet. Tell Lola what you're in the mood for and find something worth doing tonight.
- 02
Land the room with a view
Tell Lola what matters to you in a hotel. Lola finds options that fit, locates a preferred rate, and helps you choose the right one.
- 03
Find the hidden gem
Tell Lola what you like and discover places worth knowing that you might otherwise miss.
- 04
Book the impossible table
Looking for a reservation that’s hard to get? Lola searches what’s available and helps you find the table you want (we know some people).
- 05
Snag seats to the show
Lola knows what’s worth doing and how to get there.
- 06
Get away without going far
Sometimes the hotel is the trip. Tell Lola what kind of escape you want and find somewhere worth checking into closer to home (spa anyone?)
The more Lola knows you the better it gets
Lola learns what you like, what matters to you, and what you choose, making its recommendations more personal and useful over time.
- Corner table, never the bar
- High floor, away from the lift
- Two, usually late
- Orchestra, not balcony
- Walks everywhere
No sponsored results. No paid placements.No ads. Ever.
Join Lola
A taste of the Lola experience
Our creators share what happens when Lola helps them find the places worth knowing about.
The perks of knowing Lola
Everyone can be a Lola Member for free. Lola VIP membership will unlock even more access, benefits, and service.
member
Freefor everyone
- Go from idea to booking in one conversation
- Personalized discovery and planning
- Real-time pricing and availability
- Remembers your preferences, so every new plan starts ahead
- No ads, ever
vip
$25per month
with a 12 month commitment
Everything in Lola member, plus
- Up to 15% off 4 and 5 star hotels worldwide
- Drops: hard-to-get restaurant reservations and tickets
- Multiple human concierge consultationsSoon
- Preferred rates on activities and attractionsSoon
- First NYC airport helicopter transfer free
- Up to $100 off CLEAR+, plus a free Concierge escort
- $400 off your first Aero flightSoon
- Hertz Five Star® and a fast track to President’s Circle®Soon
With partners including
Lola guide
Places, meals and small discoveries.
Find out what Lola recommends. Always hand written, never sponsored.
Frequently asked questions
- 01
What is Lola?
Lola is an AI assistant for experiences — from restaurants, concerts, and sporting events to hotels, flights, and activities. Tell Lola what you’re looking for in your own words, and Lola comes back with options chosen for you, live prices and availability, and help booking what you choose.
- 02
How do I get access?
Create a free Lola account to start planning.
- 03
Do I need an account?
Yes. You give your name, email and a few details that help Lola make recommendations for you.
- 04
Is Lola free?
Yes. Lola membership is free and gives you conversational discovery, planning and booking, with real-time availability, pricing verified by us and/or our partners and recommendations that get more useful the more you use Lola.
- 05
Does Lola have paid plans?
Yes. Members who want more benefits can upgrade to Lola VIP for $25 per month with a 12-month commitment.
- 06
Can I plan and book hotels, restaurants, and activities in the same conversation? What about flights?
Yes, you can book hotels, flights, restaurants, and activities one at a time or all together as part of a plan. There are some restaurants and activities that you may need to book separately from Lola. Lola will advise you.
- 07
How is Lola different from asking a general AI assistant to plan a trip?
Lola is connected to live inventory, so the hotel, table or ticket you see is real, current and bookable in that moment. Lola provides a selection of booking sources for hotel stays so that you can compare prices yourself. Lola also carries what it learns forward. Tell Lola once that you sleep badly near elevators, and it applies that on the next trip and the one after.
- 08
How is Lola different from a travel booking site?
Booking sites search one category at a time and leave you to assemble the trip. Lola works across hotels, restaurants and activities in a single conversation, keeps track of the plan, and books the pieces as you decide on them. In addition to a free membership, Lola also offers a paid VIP membership that provides insider benefits across hotels and dining. Lola is an AI assistant for experiences.
Newsroom
What people are saying about Lola. See the coverage.
CNBC Fortt Knox, Jon Fortt
Kayak’s co-founders launch Lola, an AI assistant that plans and books your trip in one conversation
PCMag, Rob Pegoraro
You Booked the Flights. AI Travel Site From Kayak Co-Founders Wants to Do the Rest
Skift, Adriana Lee
Kayak Co-Founders Launch Lola — Booking Holdings’ New AI Assistant: Exclusive
The Verge, Jay Peters