News
BLADE and Lola Announce Partnership
NEW YORK, Oct. 14, 2026 — BLADE, the helicopter passenger service and a subsidiary of Joby Aviation, and Lola, the AI assistant for experiences backed by Booking Holdings (NASDAQ: BKNG), today announced a partnership that gives Lola VIP members preferred pricing on BLADE helicopter airport transfers between Manhattan and both Newark Liberty International Airport (EWR) and John F. Kennedy International Airport (JFK).
Lola VIP members receive preferred pricing on BLADE airport transfers to and from New York City, plus their first ride complimentary. Whether departing from Manhattan or arriving at JFK or Newark, members can complete the helicopter portion of their journey in about five minutes.
“Our mission has always been to make premium travel faster, easier and more accessible,” said Rob Wiesenthal, CEO of BLADE. “Partnering with Lola allows us to introduce thousands of travelers to the convenience of BLADE at an exceptional value.”
“Lola was built around creating extraordinary experiences for our members,” said Steve Hafner, co-founder and CEO of Lola. “Taking a BLADE flight is simply the best way to travel between New York and its airports. We’re looking forward to even more collaborations with their team.”
The companies anticipate launching additional services such as transfers to concerts and sporting events in the future.
The pricing is available only to Lola VIP members and is subject to availability and applicable program terms. Reservations can be made through Lola and the BLADE app.
About BLADE
BLADE is the leading helicopter passenger service in the world with operations in the United States and Europe. The Company’s asset-light model, coupled with its exclusive passenger terminal infrastructure and proprietary technologies, will enable a seamless transition from helicopters and fixed-wing aircraft to Joby’s eVTOL aircraft, enabling lower cost air mobility that is both quiet and has no operating emissions.
About Lola
Lola is an AI assistant for experiences that helps people discover and book hotels, restaurants, events and more. By combining personalized AI with exclusive member pricing, premium benefits and leading travel and lifestyle partners, Lola gives members the advantages of being well connected. Recommendations are based on what’s right for each member, not paid placements or sponsorship. Backed by Booking Holdings (NASDAQ: BKNG), Lola is open to everyone with free and paid memberships. Learn more at Lola.com. Follow @lolainsiders on Instagram, TikTok, YouTube, X, Facebook, and LinkedIn.
Ready to put Lola to the test?
Tell Lola where you're going, what you're into, and what you want from the trip. The rest is on Lola.
