News
Lola and Ten Group Announce Partnership
Lola VIP Members Receive Multiple Concierge Consultations Each Quarter
NEW YORK, Sept. 29, 2026 — Ten Group, the global concierge and lifestyle management company, and Lola, the AI assistant for experiences backed by Booking Holdings (NASDAQ: BKNG), today announced a partnership that brings Ten Group’s concierge services to Lola VIP members.
Through the partnership, Lola members will receive personalized support from Ten’s global team of expert Lifestyle Managers to plan, book and coordinate travel, dining, entertainment and lifestyle experiences. This could include arranging tickets to a sold-out event, securing a last-minute restaurant reservation, planning a complex international itinerary or organizing a milestone celebration.
“For nearly three decades, Ten Group has been redefining what exceptional concierge service looks like,” said Alex Cheatle, Co-Founder and CEO of Ten Group. “Partnering with Lola allows us to extend that expertise to a new generation of digitally savvy travelers who value both convenience and personalized service.”
“AI is incredibly powerful, but there are moments when nothing replaces an experienced human who knows exactly who to call,” said Steve Hafner, Co-Founder and CEO of Lola. “By combining Lola’s AI platform with Ten’s concierge team, we’re giving our members instant answers when they want them and trusted experts when they need them.”
As part of the program:
- Lola VIP members receive multiple concierge consultations each quarter
- Support with complex itineraries, special requests and hard-to-book experiences
- Concierge support available through Lola
Over time, the companies expect to expand the partnership with additional experiences, member benefits and deeper integration between Lola and Ten’s global concierge network.
About Ten Group
Ten Technologies Group, listed on the London Stock Exchange (TENG) is one of the world’s leading technology-enabled concierge and lifestyle services companies, delivering personalized travel, dining, entertainment and lifestyle assistance to millions of members through partnerships with premium financial institutions, luxury brands and private member organizations around the world.
About Lola
Lola is an AI assistant for experiences that helps people discover and book hotels, restaurants, events and more. By combining personalized AI with exclusive member pricing, premium benefits and leading travel and lifestyle partners, Lola gives members the advantages of being well connected. Recommendations are based on what’s right for each member, not paid placements or sponsorship. Backed by Booking Holdings (NASDAQ: BKNG), Lola is open to everyone with free and paid memberships. Learn more at Lola.com. Follow @lolainsiders on Instagram, TikTok, YouTube, X, Facebook, and LinkedIn.
Ready to put Lola to the test?
Tell Lola where you're going, what you're into, and what you want from the trip. The rest is on Lola.
