Lola is your AI assistant for experiences. Know where to go. Where to stay. Where to eat. What to do. Lola gets to know your taste, finds, and books what’s right for you, all in one place. Just ask Lola.
01
Dinner. Drinks. A show. Something you haven’t thought of yet. Tell Lola what you're in the mood for and find something worth doing tonight.
02
Tell Lola what matters to you in a hotel. Lola finds options that fit, locates a preferred rate, and helps you choose the right one.
03
Tell Lola what you like and discover places worth knowing that you might otherwise miss.
04
Looking for a reservation that’s hard to get? Lola searches what’s available and helps you find the table you want (we know some people).
05
Lola knows what’s worth doing and how to get there.
06
Sometimes the hotel is the trip. Tell Lola what kind of escape you want and find somewhere worth checking into closer to home (spa anyone?)
Our creators share what happens when Lola helps them find the places worth knowing about.
Everyone can be a Lola Member for free. Lola Plus and VIP membership plans will unlock even more access, benefits, and service.
member
Free
for everyone
Go from idea to booking in one conversation
Personalized discovery and planning
Real-time pricing and availability
Remembers your preferences and what you’ve preferred in the past so every new plan starts ahead.
No ads, ever
plus
$5
per month
with a 12 month commitment
Everything in Lola member and
Save up to 10% on 4 and 5 star hotels worldwide
Coming Fall of 2026
Two days of advance access on ResX
Discounts on GetYourGuide activities and attractions
$300 off your first Aero flight
Quarterly access to personal concierge services
vip
$25
per month
with a 12 month commitment
Everything in Lola member and
Save up to 15% on 4 and 5 star hotels worldwide
Coming Fall of 2026
ResX Premium status with five-day advance availability
Discounts on GetYourGuide activities and attractions
$400 off your first Aero flight
Multiple consultations with world class human concierge services each quarter
Places, meals and small discoveries.
Find out what Lola recommends. Always hand written, never sponsored.
Lola is an AI assistant for experiences. You tell Lola what you are looking for in your own words, and Lola comes back with places/events chosen for you, live prices and availability, and a way to book inside the conversation.
Lola is available today and free to try. Join at lola.com.
Yes. You give your name, email and a few details that help Lola make recommendations for you.
Yes. Lola membership is free and gives you conversational discovery, planning and booking, with real-time availability, pricing verified by us and/or our partners and recommendations that get more useful the more you use Lola.
Yes. Lola Plus and VIP are available. Members who want more benefits can upgrade to Plus for $5 per month or VIP for $25 per month, each with a 12-month commitment.
Yes, you can book hotels, restaurants, and activities one at a time or all together as part of a plan. There are some restaurants and activities that you may need to book separately from Lola. Lola will advise you. Currently Lola does not yet cover flights, that is coming soon.
Lola is connected to live inventory, so the hotel, table or ticket you see is real, current and bookable in that moment. Lola provides a selection of booking sources for hotel stays so that you can compare prices yourself. Lola also carries what it learns forward. Tell Lola once that you sleep badly near elevators, and it applies that on the next trip and the one after.
Booking sites search one category at a time and leave you to assemble the trip. Lola works across hotels, restaurants and activities in a single conversation, keeps track of the plan, and books the pieces as you decide on them. In addition to a free membership, Lola also offers two paid membership plans that provide insider benefits across hotels and dining. Lola is an AI assistant for experiences.
What people are saying about Lola. See the coverage.
CNBC Fortt Knox, Jon Fortt
Kayak’s co-founders launch Lola, an AI assistant that plans and books your trip in one conversation
PCMag, Rob Pegoraro
You Booked the Flights. AI Travel Site From Kayak Co-Founders Wants to Do the Rest
Skift, Adriana Lee
Kayak Co-Founders Launch Lola — Booking Holdings’ New AI Assistant: Exclusive
The Verge, Jay Peters
Lola is a new AI chatbot that can help with travel booking
