What members get.

Simply register for Lola to get access to the easiest way to make your plans and book them. Our best rates and perks are reserved for our Insider and VIP members. All levels come with Lola's direct access to the world's largest travel and hospitality brands.

Recommendations that come from knowing you

Lola learns who you are over time. The hotel chains you stay with. The seat you prefer. The restaurants you'd actually love. The kind of trips you take, and the ones you've been meaning to take. Every recommendation Lola surfaces is shaped by what you've told it and what you've shown it. We don't accept sponsored content or ads of any kind. What Lola recommends is based on one thing: you. Available to all members.

Booking inside the conversation

When Lola surfaces an option, it is real, live, and bookable in that moment. Members book directly inside the conversation, without leaving for a separate site or app. Lola covers hotels, flights, restaurants, rides, activities, and how to organize it all. Available to all members.

Access from day one

Insider and VIP members get the kind of access that most people spend years trying to earn. Genius-level hotel discounts of 15 to 20 percent. Clear+ for faster airport security. VIP dining. Lola applies it all automatically, so you do not have to remember codes, or redeem credits.

One conversation, one memory

Lola gets to know you with every interaction. The trip you took last year informs the trip Lola plans for you next month. The restaurant you loved in NYC shapes the restaurant Lola recommends in Madrid. Available to all members.

Lola organizes it all

Lola can orchestrate the trip you're dreaming of, including the perfect hotel, and gets you booked.
Lola recommends flights and the smartest ways to book them.
Lola finds the perfect restaurants, attractions, and activities.
Lola makes reservations for dining, tours, tickets, and transportation.
Lola arranges services like taxis, car rentals, and spa appointments.
Lola helps with special requests, from flowers to gifts to surprises.
Lola shares local knowledge and the kind of insider tips that come from knowing everywhere well.